Your Book is Published with Page Publishing: Now What? A Guide to Author Marketing

Congratulations! You’ve published your book with Page Publishing and hold a finished copy in your hands. The thrill of creation is undeniable, but the journey isn’t over. To reach your ideal readers, effective marketing is crucial. Here’s a roadmap to navigate the exciting world of promoting your Page Publishing book:

1. Leverage What Page Publishing Offers:

While the extent of marketing services may vary depending on your chosen package, Page Publishing offers valuable tools to get you started. Explore their distribution network – your book will likely be available on major online retailers and bookstores. Utilize their promotional materials – press releases, author website creation assistance, and social media tools can give your marketing a head start.

2. Embrace the Power of Online Presence:

• Author Website: Create a website dedicated to your book. This is your digital home base, where readers can learn about you, your book’s synopsis, excerpts, and upcoming events. Ensure a mobile-friendly design and easy navigation for a seamless user experience.
• Social Media Engagement: Identify platforms where your target audience resides – Facebook groups for specific genres, Twitter for engaging discussions, or Instagram for visually appealing content. Regularly post captivating snippets, author interviews, and behind-the-scenes glimpses to build a following.
• Embrace Bookstagram: If your book has visual elements or a strong aesthetic, leverage Instagram’s power. Partner with bookstagrammers for reviews, host giveaways, and use eye-catching photos to showcase your book.

3. Building Buzz and Reviews:

• Book Reviews: Positive reviews are a goldmine for attracting readers. Reach out to book bloggers and reviewers whose audience aligns with your genre. Offer them a free copy of your book in exchange for an honest review.
• Reader Engagement: Run online contests and giveaways to generate excitement. Offer signed copies, merchandise, or even a free consultation related to your book’s theme.
• Goodreads: This massive book platform is a must-use. Create a compelling author profile, connect with readers, and participate in discussions. Run Goodreads giveaways and encourage readers to add your book to their “Want to Read” lists.

4. Public Speaking and Networking:

• Local Events: Attend book signings, author talks, or literary festivals in your area. Network with other authors, bookstores, and local media outlets. Offer book readings or workshops related to your book’s theme.
• Online Events: Participate in virtual book tours, online author panels, or even host your own live Q&A session.
• Podcasts and Interviews: Research podcasts catering to your genre and reach out to the hosts. Offer yourself as a guest to discuss your book’s themes, writing journey, or insights.

5. Advertising and Paid Promotion:

• Social Media Ads: Utilize targeted advertising on platforms like Facebook and Instagram to reach a specific audience interested in your book’s genre.
• Book Promotion Services: Consider paid book promotion services that can connect you with a wider audience through targeted advertising and online book communities.
• Amazon Marketing Services (AMS): If your book is available on Amazon, consider running targeted AMS ads to increase its visibility in search results.

6. Building Relationships:

• Book Bloggers: Connect with book bloggers who review books in your genre. Offer them a free copy in exchange for a review, but respect their editorial independence.
• Media Contacts: Develop relationships with local newspapers, radio stations, or online publications. Pitch your book – its unique selling points and how it resonates with their audience.
• Librarians: Libraries are a treasure trove for book discovery. Contact local librarians and recommend your book for their collection.

7. Embrace the Long Game and Track Your Results:

Marketing is a marathon, not a sprint. Be patient, persistent, and adapt your strategies based on results. Utilize website analytics tools to track traffic sources and reader engagement. Analyze what’s working and adjust your approach accordingly.

Remember:

• Stay Passionate: Your enthusiasm for your book is contagious. Share your love for your story with genuine excitement across all platforms.
• Offer Value: Provide valuable content beyond just selling your book. Share writing tips, insights into your creative process, or host online discussions related to your book’s themes.
• Be Patient and Persistent: Building a successful author platform takes time and consistent effort. Don’t get discouraged by setbacks; celebrate small wins and keep moving forward.

By following these steps and leveraging the tools provided by Page Publishing, you can effectively market your book and connect with your ideal readers. Remember, the key is to be creative, strategic, and most importantly, passionate about sharing your story with the world.